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This course goes beyond understanding tourism destinations and travel trends. You’ll explore how tourism organisations operate, how destinations attract and manage visitors, and how businesses create memorable customer experiences while balancing economic, social, environmental, ethical, and accessibility considerations.

Throughout your studies, you’ll develop the ability to:

• Build a strong grounding in tourism management and core business principles.
• Analyse global tourism trends and identify emerging opportunities.
• Understand consumer behaviour and how it shapes tourism products and experiences.
• Evaluate sustainable and inclusive tourism strategies, including accessibility and responsible destination development.
• Manage tourism products, services, and destination experiences in real-world contexts.
• Develop marketing and business plans for tourism organisations.
• Conduct industry research, interpret data, and make evidence-based decisions.
• Explore tourism planning, development, and the wider social and environmental impacts of the sector.
• Apply learning to real industry challenges through case studies and applied projects.
• Progress from foundational concepts in Year 1 to more advanced study of global tourism systems in Year 2, culminating in applied, industry-focused learning in your final year.
• Develop communication, teamwork, and problem-solving skills through lectures, seminars, workshops, and field-based learning.
• Build transferable analytical, research, and strategic skills that support careers across tourism, hospitality, and business.

Careers and future opportunities

Tourism is a truly global industry, creating opportunities across private businesses, public organisations, charities, destination management bodies, airlines, attractions, hospitality providers, and government agencies.

What can you do with an International Tourism Management degree?

• Build careers across the global tourism sector, including destination management, travel, hospitality, aviation, attractions, events, and public sector tourism development.
• Progress into roles such as Tourism Manager, Destination Manager, Travel Consultant, Tour Operations Executive, Tourism Marketing Executive, Visitor Experience Manager, Event Coordinator, Hospitality Manager, Tourism Development Officer, Sustainability Officer, or Customer Experience Manager.
• Explore specialist areas including hotel and resort management, cruise and theme park operations, travel consultancy, project management, marketing and social media, policy and planning, and experience design.
• Work with a wide range of employers including tourism boards, travel companies, airlines, hotels and resorts, visitor attractions, heritage organisations, event businesses, and local and international tourism agencies.
• Gain experience with organisations across the wider visitor economy, including culture and heritage sites, independent tour operators, and global brands within tourism and related industries.
• Enhance your employability through optional placement years and study abroad opportunities, helping you gain real-world experience, build professional networks, and strengthen your CV.
• Develop transferable skills that also support careers beyond tourism, including business, management, marketing, and wider public sector roles.

Is this course right for you?

This course could be a good fit if you:

• Are interested in travel, tourism, culture, destinations, or hospitality
• Want a degree that combines business knowledge with real-world industry insight
• Enjoy understanding how organisations attract, manage, and serve customers
• Are interested in sustainability and the future of global travel
• Would like opportunities to gain industry experience or study abroad
• Want to graduate with skills that can open doors to careers in the UK and internationally

If you're looking for a degree that combines global opportunities, business understanding, and practical career preparation, International Tourism Management at Lincoln can help you take the next step towards a career in one of the world's most exciting industries.